An agency that
genuinely
cares about results.
And that makes all the difference in the:
Strategy we propose.
Approach to the content we produce.
Careful execution.
Process we develop to make sure everything is managed.
about
Every client is unique. Every challenge, too.
We are passionate about communication and always stay attuned to behavioral, technological, and business world evolutions. This allows us to question, analyze, evolve, and deliver the best results for our clients, consistently.
If you seek a qualified dialogue, this is the right place. We have a top-heavy structure to advise our clients and execute communication strategies in collaboration with law firms, consultants, banks, and leveraging the unique knowledge that only the client possesses about their own businesses. We have a significant track record and exceptional results in complex situations such as M&As, restructurings, bankruptcies, governance issues, capital markets, litigation, and highly sensitive institutional matters.
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On the creative front, our projects aim to provide reach & relevance to brands, products and companies with the right messaging and brand positioning. To foster creativity to our clients, our teams of specialists include competencies such as marketing, public relations, digital, influencer marketing, design, video, and performance.
Today we are about 60 people based in São Paulo and Rio de Janeiro, with experience in the most varied sectors of the economy, including tech and startups, food and beverage, retail, fashion and textile, packaging and manufacturing, health, infrastructure, energy, oil & gas, specialized services (law, consulting, financial services, insurance), among others.
services
We develop a unique communication project tailored to each client’s specific objectives, such as institutional positioning and repositioning, expansion, new products, sales, events, restructuring, M&As, and crisis management. Our services include:
Media Relations and PR
Néctar offers a 360º approach to this activity, including media relations, influencers mapping and organic activation, mapping of relevant events and awards, media analysis, media training, and measurement.
Crisis Management
Our partners and directors have a proven track record and extensive experience in managing complex issues. They provide strategic direction and hands-on support whenever necessary to ensure the best possible outcome.
Content
We define messaging strategies and write texts, articles, newsletters, magazines, ESG bulletins, branded content, and executive LinkedIn posts. We also perform content curation and analysis.
Training
We prepare executives for various situations—interviews, hearings, events. Néctar and its directors have trained hundreds of executives from different clients.
Data Measurement
We have developed our own methodology that considers the specific objectives of each client, allowing us to set goals and track results over time.
Social Media
From company pages to executives’ personal profiles on LinkedIn, our work includes developing editorial and graphic projects, defining personas, content pillars, editorial calendars, engagement strategies, community management, social listening, trend hunting, and online media strategy.
Influencer Marketing
We take a careful approach in selecting influencers that best align with the brand and culture of our clients. Projects may include both earned and paid tactics.
Performance Marketing
We create and manage outbound and inbound campaigns, using data-driven strategies to increase conversions, capture qualified leads, reduce costs, and achieve your business goals with the precision that digital offers.
Institutional Advertising
For brand and company positioning. This includes paid media, special projects, and branded content.
Opinion Leaders
We develop specific communication, relationship, and engagement programs with various audiences—whether journalists, employees, communities, academics, investors and others.
Internal Communication
Planning and execution of activities to inform, engage, and integrate. From endomarketing campaigns to the daily management of communication channels. We work closely with the client to ensure that the company’s culture and values are not only conveyed but lived by its teams.
clients
Discover our extensive experience gained over more than 10 years working with businesses and institutions in the private sector. Get in touch to learn more about our projects and results!
cases
Check out a quick overview of some of our work. And if you’re interested in exploring what Néctar can do for your business, we’d be thrilled to discuss it—contact us to schedule a meeting!
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offices
Itaim Bibi - SP
Rua Dr. Eduardo de Souza Aranha, 387, Conj. 112 – Vila Nova Conceição
Barra da Tijuca - RJ
Downtown, Sala 302 – Barra da Tijuca
Néctar is a public relations firm specialized in media relations and PR, content, social media, crisis management, performance, institutional advertising and internal communications.
